Camera Action Camera House first opened its doors for trade in 1979, relocating to its current site on the corner of Elizabeth and Little Bourke streets in the heart of Melbourne, directly opposite the GPO in 1985. Demonstrating expert knowledge and service we have grown to become one of Australia’s Premier camera stores, showcasing the most current and innovative products available.

At Camera Action Camera House we pride ourselves on quality of service. We are a two time recipient of the prestigious Australian Camera, Video and Digital Retailer of the Year (see below) and have also been awarded twice, the coveted Camera House Dealer of the Year Award in recognition of our superior service and recently recognised for distinction in the Promotion of Photography by the Photographic Marketing Association International.

At Camera Action Camera House our young, enthusiastic and dedicated team of over 60 staff, aims to establish close customer relations. By gaining an understanding of their needs and wants, customers of Camera Action Camera House are assured of walking away with the memory of an enjoyable shopping experience.

Camera Action Camera House, fully aware of the value given to every retail square metre, has evolved beyond the traditional ground floor retail shop front to incorporate innovative, location flexible sales streams. Our Corporate Sales Team is preferred supplier to many government departments including the Department of Defence, the Department of Natural Resources and the Victorian Police force. CameraAction.com.au is one of Australia’s first eCommerce enabled Photo retailers and thereby holds an established and well respected position within the online retail community. We have successfully married our online sales department with a developing but highly successful Phone Sales Team. Our Insurance Replacement Team are breaking records monthly and our award winning Processing Lab produces imaging quality from film and digital media usually only available from high priced Pro Labs.

With the continuing surge of exciting and diverse digital products Camera Action Camera House has positioned itself with an enthusiastic team and an inspired retail destination in a prime CBD location, providing service and support seven days a week, which others can only aspire to.

Dealer of the Year

The award for Outstanding Professionalism in Photographic and Imaging Retailing is judged on the following criteria:

• Superior store presentation.
• Store merchandising and forward planning.
• Appropriate staff training and skills.
• Timely account payments.
• Successful and cooperative relationship with supplier company representative and store manager/owner
• Good customer service.

PICA organises this annual quest to encourage and reward high standards of retailing excellence. Industry Representatives from around the country nominate their choice of a worthy recipient. From these nominations a ballot form is drawn up for adjudication by senior management of all the wholesaling companies.